• Hyundai Motor, together with Nordeus, launches the 'Hyundai NEXT Cup Tour,' an immersive in-game event on the popular mobile football management game 'Top Eleven: Be a Football Manager'
• The campaign builds on Hyundai Motor's 25+ year history in football, extending its presence beyond physical stadiums to connect with digital-native generations (Gen Z and Gen Alpha)
• The event integrates Hyundai Motor's strategic vehicle models into a 10-nation virtual tour, reinterpreting their unique features as in-game football skills
• This collaboration marks Hyundai Motor's expansion into the tactical football management genre, moving beyond traditional racing game partnerships

SEOUL, South Korea, April 22, 2026 /PRNewswire/ -- Hyundai Motor Company today announced the launch of the 'Hyundai NEXT Cup Tour,' a new in-game event in 'Top Eleven: Be a Football Manager', one of the world's most popular mobile football management games.

Running from April 23–May 2, the event coincides with Top Eleven's 16th Anniversary season, leveraging a period of peak player engagement. As football fandom continues to evolve, Hyundai Motor has been exploring new ways to connect with fans across different environments and moments — from shared live experiences to more personal, digital-first forms of engagement. Rather than simply branching into new genres, the initiative broadens the football experience beyond physical venues — creating a vibrant space for fans to connect with the sport anytime, anywhere.

"For more than 25 years, football has been a powerful platform for Hyundai to connect with people worldwide. With the 'Hyundai NEXT Cup Tour' in Top Eleven, we are opening a new chapter by translating the energy and strategy of the game into an interactive experience. This collaboration feels native to digital-first audiences and reflects how the next generation engages with the sport they love." – Sungwon Jee, Executive Vice President and Global Chief Marketing Officer at Hyundai Motor Company

"Hyundai Motor has, for years, been at the intersection of football and some of the world's most celebrated brands, so welcoming them to the Top Eleven touchline is an exciting milestone. As the game approaches its 16th anniversary of delighting football fans worldwide, bringing this event to life at such a thrilling moment for football, together with Hyundai Motor, reflects Top Eleven's commitment to continuously finding new ways to deliver unique, evergreen football stories for fans." – Marko Jevtic, Executive Vice President at Nordeus

What is the 'Hyundai NEXT Cup Tour'?

'Hyundai NEXT Cup Tour' invites Top Eleven players to manage their club through a series of 10 sequential missions across the world. The virtual tour begins in Indonesia and travels through 10 of Hyundai Motor's key global markets, culminating in the United States, mirroring the brand's story of global growth. This structure allows the brand to deliver high-impact engagement that connects with the game's core loop of strategy, progression and decision-making.

How Does the In-Game Integration Work?

Rather than a one-way advertising exposure, the event seamlessly integrates Hyundai Motor's flagship vehicle models into the player's strategic journey. Each of the 10 tour stops features a locally representative model, with the vehicle's unique selling proposition reinterpreted as an in-game football activity.

For example, IONIQ 5's ultra-fast charging is framed as keeping a team's condition high during a packed schedule, while INSTER's blend of speed and compactness positions it well for reacting at a moment's notice with velocity and agility. Players who progress through the in-game missions can earn exclusive, limited-edition Hyundai-branded in-game items, including a team jersey and an emblem.

This initiative reflects Hyundai Motor's commitment to evolving its brand experience for digital natives, carrying the energy, unity and inspiration of sport into the next generation of gaming experiences.

More information about Hyundai Motor and its products can be found at:

https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai

Photo - https://mma.prnewswire.com/media/2963022/Image__Hyundai_Motor_Connects_with_Next_Generation_of_Football_Fans_through__Hyundai_NEXT_Cup_Tour.jpg

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Der Asset Manager GAM stellt die Weichen für eine Neuaufstellung seines Verwaltungsrats. An der ordentlichen Generalversammlung vom 12. Mai 2026 in Zürich sollen die Aktionäre über ein weitreichendes Paket an personellen Veränderungen abstimmen, das im Rahmen der Nachfolge- und Kontinuitätsplanung erarbeitet wurde. Im Zentrum steht der Vorschlag, den bisherigen Verwaltungsrat Anthony Maarek als Präsidenten des Gremiums zu wählen und damit die Nachfolge des nicht mehr zur Wiederwahl antretenden Amtsinhabers Antoine Spillmann zu regeln.

Neben Maarek beantragt der Verwaltungsrat die Wiederwahl der bisherigen Mitglieder Inès de Dinechin, Anne Empain und Donatella Ceccarelli. Neu in das Gremium einziehen sollen Group CEO Albert Saporta, der seit Juli 2025 an der operativen Spitze von GAM steht, sowie der Investmentexperte John Niel als nicht-exekutives Mitglied mit Schwerpunkt auf Technologie, Telekommunikation und digitalen Plattformen. Alle Mandate sind bis zum Abschluss der ordentlichen Generalversammlung 2027 befristet.

Im Zuge der Neubesetzung verzichten neben Spillmann auch Carlos Esteve und Jeremy Smouha auf eine Wiederwahl. Der Verwaltungsrat soll künftig aus sechs Mitgliedern bestehen, gleichermassen verteilt auf drei Frauen und drei Männer. Nach Einschätzung des Unternehmens verbindet die vorgeschlagene Struktur Fachkompetenz, Erfahrung und Unabhängigkeit mit einer ausgewogenen Geschlechtervertretung. Die Integration von CEO Saporta als exekutives Mitglied soll zugleich die Verzahnung von operativer Verantwortung und strategischer Steuerung vertiefen.

Nicht folgen will der Verwaltungsrat einem alternativen Antrag eines Aktionärs, der die Wahl von Benedetta Arese Lucini anstelle von Anne Empain fordert. Verwaltungsrat und Nominationsausschuss empfehlen den Aktionären, diesen Gegenantrag abzulehnen und die vom Gremium vorgeschlagene Besetzung zu bestätigen. Die detaillierten Unterlagen zur Generalversammlung will GAM am 20. April 2026 veröffentlichen. Die Vorschläge spiegeln nach Angaben des Unternehmens auch das anhaltende Engagement des Hauptaktionärs für die langfristige strategische Entwicklung von GAM wider.